RStephens

About: RStephens

Profile
Construction Marketing Specialist coaching residential home builders in 5 countries and helping them to generate high quality leads and avoid competing on price.

Posts by RStephens:



How To Avoid Building For Nightmare Clients

How To Avoid Building For Nightmare Clients

Have you ever experienced the client from hell?   If you’ve built more than 12 homes, then chances are there’s been one that you wished you’d never signed…   And if you’re honest, the warning signs were there from the start…   But you signed them up...

read more
APB Builders Results 2017 Quarter 3

APB Builders Results 2017 Quarter 3

When we met with our Certified Professional Builders in July 2017, a lot of the discussions in the boardrooms focused on lead generation.   So why did these builders end up spending 12% less in advertising their building companies than they did in Quarter 2?...

read more
The Customer Is Always Right? Wrong!

The Customer Is Always Right? Wrong!

The phrase “The customer is always right” was originally coined in 1909 by Harry Gordon Selfridge, the founder of Selfridge’s department store in London.   Typically the phrase is used in business to convince employees to give good service.   The problem is,...

read more
How To Charge For Quotes And Avoid Working For Free

How To Charge For Quotes And Avoid Working For Free

Are you spending your own money quoting jobs for free?   Your own time has a value, so even if you are not paying an estimator then there is still a cost associated with every quote you produce.   Builders that charge for quotes are 8 times more likely to...

read more
Builders: Are You Relying On Referrals?

Builders: Are You Relying On Referrals?

Referrals are great because they show you are doing a lot of things right.   Referrals are great because they show you are doing a lot of things right.   But relying on referrals alone can be very risky. It exposes you to the boom and bust cycle that stalks...

read more
More Clients? Tell Him He’s Dreaming…

More Clients? Tell Him He’s Dreaming…

Almost every builder ‘wants’ more clients… better quality clients… more easily.   Only a few are willing to do the work required to get those quality clients.   I love working in this industry and I really enjoy helping builders to...

read more