About Us
We’re Here To Improve The Experience Of Both Clients & Builders In The Residential Construction Industry.
Right now, this industry has a bad name. Look on any forum or ask anyone who’s built before and over 80% will tell you it was a bad experience. It’s not always the builder’s fault. There’s a lack of education out there for builders about the sales process, financials, marketing and the day-to-day running of a building company.
We’re not here to help the cowboys of the industry, but rather the hard-working builders that want to build high-quality homes and earn a decent living doing so.
If we can all operate at a standard that is so high, the cowboys will leave the industry and residential construction will turn into a professional services industry just like law, engineering or medical.
We want to see a shift where consumers expect to pay for quotes and builders’ time, rather than pitting all builders against each other.
Did you know that 80% of builders will go out of business in the next five years due to a lack of business skills and knowledge? And of those remaining companies, another 80% will fail in the following five years?
Our goal is simply to increase the number of Professional Builders in the industry, and in turn, improve the experience for both clients and builders. We provide training and resources for builders to use in order to develop their building companies into Professional Builders of choice.
How We Help Custom Home Builders
Sales
Creating A Sales Process
Trainings & Templates
Beginner, Intermediate & Advanced Sales Training
Qualifying Enquiries Phone Scripts
Professional Proposals Training & Templates
Company Brochure Training & Templates
+ More
Marketing
Facebook Advertising
Strategy Training
Instagram Engagement & Advertising Training
Website Design & Optimisation Checklists
Creating Site Signs that Generate Leads
Google Ads Creation & Management Training
+ More
Operations
Company Manual
Template & Trainings
Leadership & Company Culture Training
Recruitment Processes & Templates
90 Day Planning & Goal Setting Training
Time Management & Efficiency Training
+ More
Financials
Pricing 4 Profit (Net Margin) Training
Job Pricing Calculators & Trainings
Markup Vs Margin Training & Calculators
Work In Progress Calculators & Training
Monthly Construction Financials Checklists
+ More
Free APB Membership Demo
Take a look inside, see how it works and what’s included
Our Team
Russ Stephens
Construction Marketing Specialist & CofounderData analysis expert that has introduced data-driven decision making to the residential construction industry.
Sky Stephens
Business Operations Specialist & Cofounder
Specialist in taking complex business strategies and converting them into actionable step-by-step guides for building company owners.
Andy Skarda
Head Coach
Andy works exclusively with owners of residential building companies in Australia and New Zealand that are looking to fast-track their results.
Erik Cofield
Executive Coach
Erik works exclusively with owners of residential building companies in the United States and Canada that are looking to fast-track their results.
Peta Muller
Marketing Coordinator
Peta schedules and executes the release of exclusive trainings and resources available to members.
Kayla Jordan
Digital Marketing Specialist
Kayla creates and amplifies APB’s free resources for custom home builders so we can help as many builders as possible.
Patrick Hurst
James Lawrence
Michael Dunlevy
Fiona Leeder
Membership Success Coaches
Patrick, James, Michael and Fiona guide new members through the process of executing improvements to their sales, marketing and operational challenges so they can see results fast.