How We Helped Stannard Family Homes Increase Their MQLs By 700%.
Stannard Family Homes is a custom home building company based in Adelaide, Australia. Managing Director, Ryan Stannard, has built his company to become a leader in residential construction in Adelaide with his focus on exceptional customer service and high-quality family homes at realistic prices.
For a long time, Stannard Family Homes were relying solely on referrals and word of mouth. The problem was the consistency of the leads coming in wasn’t practical to keep the business sustainable. Ryan explained to us, “We had too many humps and hollows. We’d build and build and build and then hit a wall and have no houses to build. So we’d lose all the profits we’d made because there was no consistency”.
We worked with Stannard Family Homes to create a 12-month inbound marketing strategy for the business that educates potential customers and eases them through the sales process.
The key element of this content strategy is the use of educational content for prospects to consume in multiple ways. We worked with Stannard Family Homes to identify key topics that will educate and answer the burning questions of their avatar while easing them through the buyer’s journey of building a new home. We transformed these topics into engaging blog articles, professionally recorded videos, daily social media posts and educational email campaigns.
In order to bring this strategy to life, Stannard Family Homes needed an all-in-one system to seamlessly integrate from start to finish.
In Ryan’s words, “I had the confidence that I was going to get the service that I need and that if it wasn’t going to work, you wouldn’t be offering it to me.”